Dove and Axe? Really?

Hey you! Yeah, you! Do you feel insecure about your looks? Feel like you could lose a few extra pounds? Or that you don't have those legs, or that flawless face? Why do you feel like this? Oh wait... it's because of the media! The media is showing girls (and guys) that they can't be the way they are now because of little flaws and imperfections. Having small flaws and imperfections make us who we are and what makes us who we are (sounds kinda cheesy...).
A lot of people know this photo right? The girl who gets re-modified? In my opinion she was pretty before. But when they had to re-vamp her and do all that make-up, cleaning, and photo shop, it was pretty horrific. Going through that and not moving or even eating for hours! Just sitting there while people destroy your skin. Pretty sad.


I'm really glad that Dove has been trying to create an impact in changing people's minds about the media. I think they had made an impact and hope that they will continue to do so. Not just small girls, or even teenagers but also older women too.









"Does beauty have an age limit?" is one of Dove's slogans. And one of my favorites. In my opinion nothing has a limit except our times here. Age, love, power, confidence, anything and everything has no limit. As long as you believe you can. Just like Dove is saying to all people.
Axe on the other hand... i kinda think that they're doing the same thing as Dove except for guys. Yeah they might be doing something bad-ish, but they are probably boosting guys self-esteem. Just like Dove is boosting girl's self-esteem.
Overall i think that Axe and Dove being of the same company is pretty understandable. Parents might not particularily care about it since they are doing a good thing while contradicting on the other hand. Anyway Axe and Dove both boost the self esteem of both girls and boys so i don't mind that they are of the same company.

2 comments:

Angeli said...

Reading your post, I start to agree with you. I posted my response to this topic a while ago, and I was against the fact that the advertisements are contradictory, but the parent company really just provides money for them, right? And yeah, the Dove ads have a great message, while the Axe ones are humourous.

BLUKERS said...

I agree everyone is beautiful even before they were manipulated by the Photoshop. A little touch up here is fine but when someone loses all their weight and their neck is suddenly 5" long you know you've gone too far.

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